Herbert Mattei

Director of Marketing

With over 20 years of experience in marketing and advertising and leading the vision, strategy and execution of high performance brands such as OnStar Insurance, Samsung and Lenovo, Herbert understands the potential and responsibility of integrating connected and emerging technologies to evolve and elevate business ecosystems.

Prior to joining Terradepth, Herbert held marketing leadership roles at General Motors, J. Walter Thompson and Saatchi & Saatchi, overseeing marketing, campaign strategy, experience design and brand communication, as well as consulting for various start-ups and non-profit organizations. His work has led to the creation of industry firsts, including OnStar Insurance, the first vehicle telematics-based insurance product by General Motors.

He helped transform the GM brand from a car company into a technology, DaaS (Data as a Service) and experience brand. He holds a BFA from the School of Visual Arts in NYC and a graduate degree from Boston University’s international MSM program in Tel Aviv.

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Herbert Mattei

Director of Marketing

With over 20 years of experience in marketing and advertising and leading the vision, strategy and execution of high performance brands such as OnStar Insurance, Samsung and Lenovo, Herbert understands the potential and responsibility of integrating connected and emerging technologies to evolve and elevate business ecosystems.

Prior to joining Terradepth, Herbert held marketing leadership roles at General Motors, J. Walter Thompson and Saatchi & Saatchi, overseeing marketing, campaign strategy, experience design and brand communication, as well as consulting for various start-ups and non-profit organizations. His work has led to the creation of industry firsts, including OnStar Insurance, the first vehicle telematics-based insurance product by General Motors.

He helped transform the GM brand from a car company into a technology, DaaS (Data as a Service) and experience brand. He holds a BFA from the School of Visual Arts in NYC and a graduate degree from Boston University’s international MSM program in Tel Aviv.

Back to Overview